marvel future fight
As a lifelong Marvel Comics fan, I thoroughly enjoyed creating creative assets based on famous comic runs. I utilized my extensive knowledge of the characters, comics, and movies to develop fan-loving creative content.
Connected epic quest teaser posts
This collection of assets generated a fandom for the Marvel Future Fight's "Social Team." In actuality, there wasn't a formal Social Team; it was just three of us who were passionate about the game and the IP.
As fans of 90s Marvel, the Video Lead and I came up with the concept of connecting multiple teaser social assets to form a larger image, reminiscent of the old Uncanny X-Men covers created by Jim Lee. The unique challenge was to create a video as the final asset, with its last frame linking to the preceding three static images.
organic social posts
When I started at Netmarble, the quality of social assets for mobile games was quite low. With my background in AAA games, I worked to improve the quality by adding advanced paint-over techniques, image manipulation, and engaging content.
As a result, social engagement for the game more than doubled since I joined the team.
Animated social polls
We disguised information for the developers as charming social media posts, getting fans to vote on content releases, aiding in planning for future updates and launches.
This involved rotoscoping out the in-game models’ idle animations and placing them on animated backgrounds. Nothing difficult, but the info we’d receive really helped improve the game.